About - Us | Etika

Submitted by user on Tue, 01/11/2022 - 07:12

home_text_long

Vision

"Happiness Made Simple"

Because, We Care, We Share, We Grow Together
and bring service excellence forward.

Manufacturer & Distributor of Renowned Beverage Brands in Singapore

Vision

Mission

Who Are We And What Do We Do?

Etika At A Glance

Our Achievements

Meet Our Head of Department

All-rounder

Expansion

Unique

Market Leaders

Mission

"Everything We Do, Creates New Ways of Enriching Lives"

Today, we continue to make in-roads with our strong brand equity and multi-talented workforce. Our progressive existence is firmly embedded in our Mission.

Who Are We And What Do We Do?

All-rounder

Etika Group manufactures, distributes and markets world renowned brands such as Pepsi, Mirinda, 7UP, Revive Isotonic, Gatorade, Lipton, Tropicana, MUG and Mountain Dew. Other brands include WONDA Coffee and Calpis, as well as our own range of beverages such as Chill Asian Drinks, Bleu Water, and Kickapoo, Goodday Milk and Dairy Champ.

Expansion

Etika Group is headquartered in Malaysia and has established a distribution network across Malaysia and Singapore, with over 40,000 direct customers. The Group also has presence across key markets in South East Asia such as Indonesia, Brunei, Myanmar, Philippines and Vietnam.

Unique

We are the only fully integrated Halal beverage company to offer all categories of beverages in the Malaysian market across 18 brands - making us a one stop beverage partner of choice.

Market Leaders

Through various franchised and owned brands, Etika Group has captured a significant share of the beverage and dairy market throughout the region.

Etika At A Glance

Our established distribution network spans across Malaysia, Singapore and Brunei.

Years Of Heritage

Enriched lives with our trusted products since 1973

Manufacturer & Distributor of Renowned Beverage Brands in Malaysia

Vision

Mission

Who Are We And What Do We Do?

Etika At A Glance

Our Achievements

Meet Our Head of Department

All-rounder

Expansion

Unique

Market Leaders

Cherished Brands

A unique brand portfolio that covers all beverage and dairy categories

Etikans

Over 1,900 talented individuals spreading happiness.

Halal Certified

Etika Group is dedicated to provide only 100% Halal beverages for our consumers.

Exclusive PepsiCo Distributor

Etika owns the exclusive rights to manufacture and distribute PepsiCo's global brands.

<div class="container">
<div class="row">
<div class="col-12">
<p class="tagline">Etika At A Glance</p>
<div>
<p>Our established distribution network spans across Malaysia, Singapore and Brunei.</p>
</div>
</div>
</div>
<div class="row">
<div class="col-12">
<img class="img-cover d-none d-lg-block" src="../Image/item_list/map%20%281%29.png">
<img class="img-cover d-block d-lg-none" src="../Image/item_list/map%20%281%29.png">
</div>
</div>
<div class="row" style="justify-content:center;">
<div class="col-12 col-md-6 col-lg-4">
<div class="bullet-point">
<div class="con-img">
<img class="bullet-icon" src="../Image/icon-text/48.png">
</div>
<div class="content">
<p class="tagline">Years Of Heritage</p>
<p></p><p>Enriched lives with our trusted products since 1973</p>

<h1 class="visuallyhidden">Manufacturer & Distributor of Renowned Beverage Brands in Malaysia</h1>

<h2 class="visuallyhidden">Vision</h2>

<h2 class="visuallyhidden">Mission</h2>

<h2 class="visuallyhidden">Etika At A Glance</h2>

<h2 class="visuallyhidden">Our Achievements</h2>

<h2 class="visuallyhidden">Meet Our Head of Department</h2>

<h3 class="visuallyhidden">All-rounder</h3>

<h3 class="visuallyhidden">Expansion</h3>

<h3 class="visuallyhidden">Unique</h3>

<h3 class="visuallyhidden">Market Leaders</h3>
<p></p>
</div>
</div>
</div>
<div class="col-12 col-md-6 col-lg-4">
<div class="bullet-point">
<div class="con-img">
<img class="bullet-icon" src="../Image/icon-text/18_1.png">
</div>
<div class="content">
<p class="tagline">Cherished Brands</p>
<p></p><p>A unique brand portfolio that covers all beverage and dairy categories</p>
<p></p>
</div>
</div>
</div>
</div>
<div class="row" style="justify-content:center;">
<div class="col-12 col-md-6 col-lg-4">
<div class="bullet-point">
<div class="con-img">
<img class="bullet-icon" src="../Image/icon-text/1%2C900.png">
</div>
<div class="content">
<p class="tagline">Etikans</p>
<p></p><p>Over 1,900 talented individuals spreading happiness. </p>
<p></p>
</div>
</div>
</div>
<div class="col-12 col-md-6 col-lg-4">
<div class="bullet-point">
<div class="con-img">
<img class="bullet-icon" src="../Image/icon-text/Image%209.png">
</div>
<div class="content">
<p class="tagline">Halal Certified</p>
<p></p><p>Etika Group is dedicated to provide only 100% Halal beverages for our consumers.</p>
<p></p>
</div>
</div>
</div>
<div class="col-12 col-md-6 col-lg-4">
<div class="bullet-point">
<div class="con-img">
<img class="bullet-icon" src="../Image/icon-text/insignia.png">
</div>
<div class="content">
<p class="tagline">Exclusive PepsiCo Distributor</p>
<p></p><p>Etika owns the exclusive rights to manufacture and distribute PepsiCo's global brands.</p>

Our Achievements

Our brands upholds excellence in innovation with our trusted products and have been awarded with industry recognitions.

2017 2018 2019 2020 2021

Markies Awards 2017

Awards Won:

Best idea

Best use of media

Appies Award 2017

Awards Won:

Silver

Spark Awards 2017

Awards Won:

Gold

Promotion & Marketing Awards 2017

Awards Won:

Gold

Silver

Bronze

Marketing Excellence Awards 2017

Awards Won:

Gold

Silver

Bronze

Effie Awards Malaysia 2017

Awards Won:

Silver

Bronze

Putra Award 2017

Awards Won:

Bronze

The Appies Awards 2018

Awards Won:

Gold

Silver

Markies Awards 2018

Awards Won:

Gold

Silver

Bronze

Putra Awards 2018

Awards Won:

Bronze

Promotion & Marketing Awards 2018

Awards Won:

Gold

Silver

Bronze

Best Campaign in Malaysia

Marketing Excellence Awards 2018

Awards Won:

Gold

Silver

Bronze

Marketer of The Year

Singapore Markies Awards 2018

Awards Won:

Best Idea - Retail/ Shopper

Singapore Effie Awards 2018

Awards Won:

Bronze

The Spark Awards 2018

Awards Won:

Gold

Silver

-->

Mumbrella Asia Awards 2019

Awards Won:

Best Use of Experiential

Marketing Excellence Awards 2019

Awards Won:

Gold

Silver

Bronze

Putra Awards 2019

Awards Won:

Silver

Bronze

Markies Awards 2019

Awards Won:

Gold

Silver

Bronze

Promotion & Marketing Awards 2019

Awards Won:

Gold

Silver

Bronze

Black Dragon

The Appies Award 2019

Awards Won:

Silver

-->

Marketing Excellence Award 2020

Awards Won:

Gold

Silver

Bronze

Markies Awards 2020

Awards Won:

Gold

Silver

Bronze

The Appies Awards 2020

Awards Won:

Gold

Bronze

-->

KANTAR, Malaysia Brand Footprint

Awards Won:

The Fastest Growing Brand

The Appies Awards 2021

Awards Won:

Bronze

home_text2

Meet Our Head of Department

Our team of visionaries and highly-skilled leaders have steered us onward and upwards to achieve greater success.

Khalid Alvi

Chief Executive Officer,
Malaysia, Singapore & Brunei

Anita Daisy Vignes

Senior Vice President,
Corporate Strategy, Insights and Innovations

Ooi Peng Hock

Senior Vice President, Operations

Cedric Koh Ei Leon

Senior Vice President, Sales

Yee Pek Kuan

Vice President, Marketing

Yeoh Keat Li

Vice President, Finance

Nazurudeen Meerah Ghany

Vice President, Human Resources & Etika Pte. Ltd

Dato' Gunasegaran Thiagarajah

Vice President, Logistic and Distribution

Debi Phuah

Senior Manager, Legal