• Participating in river cleaning activity with local community, university students and NGOs
• Work with local community for tree plantation
• Work with NGOs to provide renewable electricity and medical camp to underserved communities
• Donation to victims of floods and other disasters

Goodday Charge is championing the recognition of esports as a legitimate sport with the launch of Boomers2Gamers: Search for Malaysia's first senior eSports team playing Counter Strike 2. We believe esports athletes need the right energy, nutrients, and support like any traditional athletes. Our mission is to destigmatize esports, especially among the older generation. Boomers2Gamers aims to bridge the generational gap by cultivating a shared love for esports. After a rigorous selection process, focusing on strategy, gaming skills, teamwork, and communication, six individuals aged 50 and above were selected as Malaysia's 1st Senior Esports Team.

In partnership with the Ministry of Youth & Sports and Malaysia's top eSports athlete, xNova, this initiative seeks to change the perception that eSports are sedentary. eSports require high levels of competitiveness, athleticism, fitness, and proper nutrition, similar to traditional sports.

Etika Sdn Bhd ("Etika"), in collaboration with one of the renowned universities in Malaysia, Universiti Kebangsaan Malaysia (UKM), introduced the "It's Time for Our River" campaign to further strengthen its commitments toward sustainability in conjunction with World Environment Day 2022.

Etika worked with UKM's Faculty of Science and Technology (FST) by doing its first river clean-up programme that was held at Sungai Langat Recreation Park, Bangi.

Goodday Milk launched its Goodday's Happee PPVs campaign to brighten up the vaccination experience for children by providing a fun filled activity for them.

Goodday provided colourful vaccine stations decorated by attractive masterpieces designed by their peers. Additionally, children were given an accomplishment board when having their photos taken at photo booths. The Goodday Happee PPVs campaign also gave the PPVs at WTC KL, Axiata Bukit Jalil, MMU and Emporis Kota Damansara a kid-friendly makeover.

Apart from that, Goodday Milk also distributed some of its products to the children upon completing their vaccination at the centres.

Goodday Berkat Sepakat Campaign was held throughout the month of Ramadan in three different locations in Selangor, Johor, and Kelantan to help more than 1,000 underprivileged families in preparing for the Raya celebration.

Hijrah collaborated with a CSR programme, Titipan Kasih, for their 'Bermula Dari Hati' campaign where they reached out to the Ketua Kampung of Kampung Rinching Hilir to distribute up to 150 care packages particularly to orphans, single mothers, and poor families. In addition, Hijrah and Titipan Kasih also organised a shopping excursion for underprivileged children to buy baju raya, and the distribution of Kotak Rezeki and cash donations to poor families (keluarga asnaf).

Apart from these activities, a buka puasa gathering was held with the less fortunate which was joined by popular singer, Siti Nordiana at Kampung Rinching Hilir in Kajang.

Goodday Milk launched KidSTART, one of the biggest kid-preneur programme in Malaysia, aimed at cultivating the entrepreneurial dreams of smart, savvy and enthusiastic children aged between 7 and 14. This initiative is part of their commitment towards the community and children in the form of financial literacy through the path of entrepreneurship.

This KidSTART programme successfully entered The Malaysia Book of Records for the biggest kids participation in Malaysia.

WONDA Coffee had organised #WONDABolaCorner campaign highlighting one of its best-sellers, WONDA Kopi Tarik to accompany Malaysians while watching the football during the World Cup season.

As part of the campaign, WONDA Coffee has successfully made its mark in the Guinness World Records for 'The Largest Online Video Chain of People Performing Football Juggle' which garnered mass participation amongst Malaysians, including various football talents such as Mohd Faiz Subri who was awarded the FIFA Puskas Awards.

Additionally, this initiative aimed to unite all Malaysian to come together regardless of their age and gender, and it achieved just that.